More Info.

White Horse Challenge

White Horse Challenge Facilities


This will be a useful early season ride that will enable riders to gauge their fitness level as they cycle around 90 miles through Wiltshire, Berkshire and Oxfordshire with about 1400 metres of climbing. The route has been carefully selected to keep the riders interested and challenged by their surroundings, on decent road surfaces and with minimal traffic.


Start and finish at the Memorial hall in the village of Shrivenham, Oxfordshire.

Pass by four white horses: Uffington, Broadtown, Cherhill & Hackpen (Uffington White Horse is the oldest of all British chalk figures and dates back almost 3000 years).

Passing through Avebury which lies in the heart of the Wiltshire downs. The Avebury stones are thought to have been constructed in neolithic times (2700 BC to 2400 BC).

Enjoy beautiful views across the Lambourn & Marlborough downs.

Other historical places such as the Saxon town of Cricklade and picturesque villages such as Hannington and Castle Eaton.

What's included:

  • Clearly signed route with marshals to help at key locations
  • Electronic timed event (each rider will collect timing chip at the start)
  • Two well stocked feed stations
  • Finishers medal
  • Mechanical support kindly provided by Lew Lawton (Mobile Cycle Medic, Shrivenham) & Rick Bartlett (
  • Official Photographer (


Q1.What is the starttime?

A1. Riders can register and start anytime between 08:00 and 09:00

Q2. Will I need to navigate the route?

A2. The route will be well signed but each rider will also be provided with a detailed map printout before the start

Q3. What are the Gold, Silver and Bronze time standards?

A3. All finishers will achieve Bronze standard. Although the ride is NOT a race, some riders will want to time themselves. The ride has therefore beengraded into the following Gold/Silver categories:

Age up to 39years: 5h00m/6h00m

40-49years: 5h20m/6h20m

50-59years: 5h40m/6h40m 

60+ years: 6h00m/7h00m 

Q4. Will all of the route be on public roads?

A4. All cycling will be done on public roads so riders will be expected to follow the highway code at all times 

Q5. Do I need to get sponsorship to participate in this event?

A5. No you can just pay the £30 entry fee if you prefer. You don't need to raise sponsorship, but the  person that raises the most sponsorship will receive £100 worth of vouchers.

Q6. Will there be parking available close to the start/finish?

A6. There is a public car park in Shrivenham. Also, there is a significant amount of parking available on public streets close to the Memorial Hall (place of registration). There are also many spaces for parking along the main street in Shrivenham without any need to pay on Sunday.

Q7. Will there be feed stations along the route?

A7. here will be two well stocked feed stations at evenly spaced distances. There will also be free tea/coffee and a selection of refreshments to buy at the finish (sandwiches/cakes/biscuits etc.).

Q8. How can I enter?

A8. Entries will open on the Dec 2014. Please see the homepage for more information.

Q9. What is the transfer & withdrawal policy? 

A9. Full entry fee refund up to 1 week after entering (less processing fee). 

After this time, there will be an optional £20 refund (by cheque/dank transfer) up to the end of Dec 2014.

After this date, your entry is not Refundable or Transferable.

From 1st Jan 2015, if you withdraw from the event for any reason your entry will be added to the donation to WaterAid.

Q10. What race is the White Horse Photo from? 

See info from a rider in that actual race Mr. Ian Sanderson, Oxfordshire:

"The race was the Kingwood RR and I think it was the mid to late 80s. I was in that race and remember it well!! I recall it was 70 miles starting at the Kingswood rugby club heading into the lanes around pucklechurch (nr Bristol). I remember Neil Martin (Dan Martins dad) getting away with one or two other riders and I was thinking I need to get up to them. There were three horses loose to start with I think! Chaos! The White one seemed to be enjoying it and would not be turned off the road. It was impossible to get past the White Horse because of the nature of the lanes. The organisers did not neutralise the race and so Neil got an easy win!" :-)

  • Individual times will be addedwith Gold, Silver and Bronze standard
  • Results will be published on the website shortly after the event 
  • Event T-shirt available for £10 (please order your T-shirt at the same time as entering the event)

More Info.